The Power of Utilizing Social Media Video to Get More Customers
What is a social media video? On the surface, it’s a video that is shared on a social sharing website. It’s a way for potential and existing customers to interact with you and your website. And it can be an entertaining way to share your message. At it’s best it is a great way to improve your search engine optimization. It’s not a commercial, it’s a combination of text, music and images and sometimes voice to get your customers to do two things: follow the call to action you have in the video, and share the video with people they feel could benefit from what you have to offer.
What Social Media Video Is Not
Remember, a social media video is not a commercial in the traditional sense. You don’t have to have a film crew come out to your business and have everyone follow a script with every movement choreographed. It’s not a fancy press release either. Usually a video for small business is put together with the help of a good online marketing specialist who either has the skills or people to put together a quick and entertaining video. If footage is needed it can be gathered using cell phones or digital cameras which makes getting everything on the computer for editing very simple.
Social media video is also not spam. Just because you have a video doesn’t mean you need to put it on every site out there that you possible can. Some businesses can also make the mistake of being too forceful, which you definitely want to avoid. The most effective videos are the ones that people actually want to watch.
What A Social Media Video Is
Completely defining a social media video, is nearly impossible. It can be different things to different people. The best videos don’t even appear as marketing to most of the people watching it, which is why it can be so powerful. Here are a few things that can define it a bit better:
- A social media video triggers an emotional or psychological response. It creates the need to interact and drives customers to want to share the video with others.
- Social media videos typically use a platform that is already in place. Platforms such as Facebook and YouTube are great places to share these because of the number of potential viewers. There are already people there watching video, sharing them with others and interacting.
- Social media videos need to be about you and your business, but the real you. It should be fresh, original, and usually funny for the greatest effect.
This is just scratching the surface so please leave a comment if you have any questions. Also share with us if you have ever used social media to spread a video. Was it successful? What worked and what didn’t?